Cancer Horizons wanted to take a moment and shine a light on this wonderful program, a joint venture between Subaru and The Leukemia and Lymphoma Society (LLS). Last June (2016) warmth and hope were brought to many thousands of individuals across this nation battling cancer. This program was an expansion of Subaru’s “Subaru Loves To Help” and the “Love Promise.”
So what did they accomplish? Fifty-four different chapters of the Leukemia and Lymphoma Society (LLS) teamed up with almost 400 Subaru Dealerships and were able to distribute 30,000 blankets to individuals during their cancer treatment at some 250 hospitals nationwide.
Subaru and the LLS involved the public as well in a very unique way. During the month of June (2016) customers patronizing Subaru Dealerships were offered the chance to compose a handwritten note and letter of inspiration and hope. These notes were distributed along with the 30,000 blankets to cancer patients at hospitals in the same locality as those dealerships. Anyone who took the time to write a note was given a Subaru-LLS “awareness” bracelet.
We think that is amazing. Subaru has been involved in charitable giving for a very long time — 20 years. In our opinion, they do not let enough people know about it, which perhaps is even nobler.
According to the “Subaru Love Promise,” aside from making vehicles in eco-friendly plants, Subaru has given away… get this… over $50 million in the past 20 years (that is an average of $2.5 million a year). Not only that, but Subaru employees have volunteered (worked) over 28,000 hours during that time (700 full weeks of work).
Subaru supports so many organizations we can’t list them all here. Instead, visit their Subaru Love Promise page. We want to send you to the Subaru Love Promise page where you can see for yourself what world-class corporate stewardship looks like:
Subaru Love Promise Charities includes:
• The National Park Foundation
• American Forests
• Ocean Conservancy
• American Canoe Association
• Leave No Trace
• The International Mountain Bicycling Association
• United By Blue
• National Wildlife Federation
In the spirit of full disclosure, the author is a long-time Subaru owner and has great respect for the company, its ethics, and its vehicles.